Last November, FORBES estimates, sales crossed an annualized rate of $100 million this year they'll more than triple. Blue Apron now delivers 5 million meals a month, up from 500,000 just 18 months ago. The greens will go into the company's meal kits, boxes of precisely portioned ingredients and instructions needed to cook exactly three dinners a week and sold on a subscription basis in serving sizes for couples or families of four. with venture capital experience, and Ilia Papas, an engineer and former consultant, Blue Apron ordered 3 million pounds of produce from 100 family-run farms this summer.
Few did.įounded in 2012 by Wadiak along with Matt Salzberg, a Harvard M.B.A. "I had no idea you did all that," says the farmer. And should he convert more acreage to organic crops, they promise to buy whatever he grows. The two plaid-shirted thirtysomethings from the food-tech startup also discuss taking the purslane, an edible weed, growing alongside Johnston's beans. He'd met Wadiak two years before at a sustainable agriculture conference down the coast, and he's already selling Blue Apron-just three years old-entire acres of sweet corn and beans.
Johnston, who farms 800 acres in Oakley, Calif., is at a loss for words.
0 kommentar(er)
